عنوان

Go figure! New directions in advertising rhetoric /

(Number (ISBN

076561801X (cloth : alk. paper)

(Number (ISBN

0765621339 (electronic)

(Number (ISBN

9780765618016 (cloth : alk. paper)

(Number (ISBN

9780765621337 (electronic)

Number

b525564

Title Proper

Go figure! New directions in advertising rhetoric /

General Material Designation

[Book]

First Statement of Responsibility

Edward F. McQuarrie and Barbara J. Phillips, editors

Place of Publication, Distribution, etc.

Armonk, N.Y. :

Name of Publisher, Distributor, etc.

M.E. Sharpe,

Date of Publication, Distribution, etc.

c2008

Specific Material Designation and Extent of Item

330 p. :

Other Physical Details

ill. ;

Dimensions

24 cm

Text of Note

Includes bibliographical references and index

Text of Note

Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott

0

Advertising-- Language

Rhetoric

Visual communication

Number

Edition

Class number

Class number

Book number

Book number

McQuarrie, Edward F

Phillips, Barbara J.,1966-

Date of Transaction

20080304105223.0

Electronic name

[Book]

Y