عنوان
پدید آورنده
موضوع
رده
HV41.2 .W3788 2004
HV41
.
2
.
W3788
2004
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0787964298 (alk. paper)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b525141
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Revolution in the mailbox :
General Material Designation
[Book]
Other Title Information
your guide to successful direct mail fundraising /
First Statement of Responsibility
Mal Warwick
EDITION STATEMENT
Edition Statement
1st ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 325 p. :
Other Physical Details
ill. ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 317) and index
CONTENTS NOTE
Text of Note
The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003
0
TOPICAL NAME USED AS SUBJECT
Direct-mail fund raising
DEWEY DECIMAL CLASSIFICATION
Number
658
.
15/224
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HV41
.
2
Class number
HV41
.
2
Book number
.
W3788
2004
Book number
.
W3788
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Warwick, Mal
ORIGINATING SOURCE
Date of Transaction
20060421000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
