leveraging great content and the web for increased traffic, sales, leads, and buzz /
First Statement of Responsibility
Wendy Montes de Oca
EDITION STATEMENT
Edition Statement
1st ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind. :
Name of Publisher, Distributor, etc.
Que Pub.,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 219 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Content rules! -- Online content syndication : what you need to know -- The power of search : understanding search engine optmization for more effective content-based marketing efforts -- What came first? : the guerilla or the web? -- What is content? -- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) -- The best SONAR platforms : my personal list