عنوان
پدید آورنده
موضوع
رده
HF5415 .B6735 2012
HF5415
.
B6735
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0789747995
(Number (ISBN
9780789747990
NATIONAL BIBLIOGRAPHY NUMBER
Number
b524989
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Smart business, social business :
General Material Designation
[Book]
Other Title Information
a playbook for social media in your organization /
First Statement of Responsibility
Michael Brito
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind. :
Name of Publisher, Distributor, etc.
Que,
Date of Publication, Distribution, etc.
[2012]
Date of Publication, Distribution, etc.
©2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 248 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel
0
TOPICAL NAME USED AS SUBJECT
Internet marketing
Management-- Social aspects
Marketing-- Social aspects
Online social networks
Social responsibility of business
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B6735
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Brito, Michael
ORIGINATING SOURCE
Date of Transaction
20160712082925.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
