Where We Are Is from Where We Came -- Inverting the Pyramid -- Creating a Grower-Relations Corporate Culture -- Moments of Truth: The Keys to Successful Working Relationships -- Growers Speak to the Issue of Creating the Ideal Company-Grower Working Relationship -- Knowing What Needs to Be Known -- Making Decisions Closer to the Grower -- Implementing the WOW! Factor -- Building Better Bridges on the Way to Grower Relations -- Leading Change -- Integrating the Parts to Make the Whole -- Grower Relations Survey -- Delmarva Survey -- Flock Services Report -- Excellence in Grower Relations -- What Can Be Done to Create a WOW!? -- Poultry and Environmental Dialogue.
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SUMMARY OR ABSTRACT
Text of Note
"Communication in Poultry Grower Relations addresses the growing outside pressures from increasing government regulation, environmental concerns, and burgeoning public interest in animal-rights issues that agriculture is currently facing. Also addressed are the growing pressures from within - deteriorating working relationships between integrators (or companies) and growers. This erosion of trust has been caused by a combination of factors, including economic conditions and conflicting values, fears, and goals. This book finds a practical antidote to the strained alliance between two partners who share common concerns and goals."--BOOK JACKET.