how ChangeCasting builds trust, creates understanding, and accelerates organizational change /
First Statement of Responsibility
Jackson Nickerson
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Washington, D.C. :
Name of Publisher, Distributor, etc.
Brookings Institution Press,
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 148 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
SERIES
Series Title
Innovations in leadership
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Introduction: A new tool for leaders -- Managing change : the fundamental test of leadership -- Why leading change is so difficult -- Enabling organizational change -- Accelerating change in a Web 2.1 world -- ChangeCasting guidelines : the message -- ChangeCasting guidelines : the delivery -- ChangeCasting guidelines : the video -- Technology for managing ChangeCasting -- Did ChangeCasting improve performance? -- Should you adopt ChangeCasting?
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SUMMARY OR ABSTRACT
Text of Note
"Provides a new personnel management model called ChangeCasting, based on Web 2.0 technology, that organizations can use to bring about change and encourage more dynamic organizational structure and communications, with examples of how successful the model has been in practice"--Provided by publisher