Foreword / H. Eugene McBrayer -- Industrial culture: the human side of change -- Strategy: the values and beliefs of an industrial culture -- Making your cultural values personal -- Quality stations: the rituals of your culture -- The objective elements of engaging people -- The subjective elements that disrupt engagement of people -- Understanding the theory of industrial culture -- The social design of a new culture -- Valuing individuals -- Managing emotion at work -- How communication reflects your culture -- Measuring the performance of small events -- Managing the competence of your employees, especially in business-critical roles -- Phase I: the first six months -- Phase II: the second six months -- Phase III: the third six months -- Phase IV: the fourth six months