عنوان
پدید آورنده
موضوع
رده
Z716.3 .D425 2009
Z716
.
3
.
D425
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1573873683
(Number (ISBN
9781573873680
NATIONAL BIBLIOGRAPHY NUMBER
Number
b517922
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The accidental library marketer /
General Material Designation
[Book]
First Statement of Responsibility
Kathy Dempsey
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Medford, N.J. :
Name of Publisher, Distributor, etc.
Information Today,
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 294 p. :
Other Physical Details
ill. ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff
0
TOPICAL NAME USED AS SUBJECT
Libraries-- Marketing
Libraries-- Public relations
Advertising as a Topic
Libraries
Marketing
Public Relations
DEWEY DECIMAL CLASSIFICATION
Number
021
.
7
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
Z716
.
3
Book number
.
D425
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dempsey, Kathy,1965-
ORIGINATING SOURCE
Date of Transaction
20110414115106.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
