[edited by] Timo Saarinen, Markku Tinnilä and Anne Tseng
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA :
Name of Publisher, Distributor, etc.
Idea Group Pub.,
Date of Publication, Distribution, etc.
c2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 347 p. :
Other Physical Details
ill. ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher