عنوان

Stop, think, go, do :

(Number (ISBN

1592537669

(Number (ISBN

9781592537662

Number

b517124

Title Proper

Stop, think, go, do :

General Material Designation

[Book]

Other Title Information

how typography & graphic design influence behavior /

First Statement of Responsibility

Steven Heller & Mirko Ilić

Place of Publication, Distribution, etc.

Beverly, Mass. :

Name of Publisher, Distributor, etc.

Rockport Publishers,

Date of Publication, Distribution, etc.

2012

Specific Material Designation and Extent of Item

222 p. :

Other Physical Details

ill. (chiefly col.) ;

Dimensions

24 cm

Text of Note

Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play : play adds dimension to design, enabling the viewer to have more active participation in it -- Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate ; graphic design arguably is itself a grand portal to the process of education -- Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous

0

Parallel Title

How typography and graphic design influence behavior

Commercial art-- History-- 21st century

Commercial art-- Social aspects

Graphic arts-- History-- 21st century

Graphic arts-- Social aspects

Graphic design (Typography)-- History-- 21st century

Graphic design (Typography)-- Social aspects

Number

Edition

Class number

Class number

Book number

Book number

Heller, Steven

Ilić, Mirko,1956-

Date of Transaction

20121008094730.0

Electronic name

[Book]

Y