Information communication technologies and emerging business strategies /
General Material Designation
[Book]
First Statement of Responsibility
[edited by] Shenja van der Graaf, Yuichi Washida
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA :
Name of Publisher, Distributor, etc.
Idea Group Pub. (an imprint of Idea Group),
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 316 p. :
Other Physical Details
ill. ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher