عنوان

The rise of brands /

(Number (ISBN

1845203836 (cloth)

(Number (ISBN

1845203844 (pbk.)

(Number (ISBN

9781845203832 (cloth)

(Number (ISBN

9781845203849 (pbk.)

Number

b515494

Title Proper

The rise of brands /

General Material Designation

[Book]

First Statement of Responsibility

Liz Moor.

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Berg,

Date of Publication, Distribution, etc.

2007.

Specific Material Designation and Extent of Item

188 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm

Text of Note

Includes bibliographical references (p. [154]-174) and index.

Text of Note

The rise of brands -- The brand in history -- Brands, culture and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.

0

Text of Note

"Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.

Brand name products-- History.

Branding (Marketing)

Branding consultants.

Intellectual property-- Management.

Marketing-- Social aspects.

Number

Edition

Class number

Book number

Moor, Liz.

Date of Transaction

20110902033101.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y