1. Introduction / Colette Henry and Anne de Bruin -- 2. The creative industries definitional discourse -- 3. Socializing creativity: entrepreneurship and innovation in the creative industries -- 4. The evidence so far: calling for creative industries engagement with entrepreneurship education policy and development -- 5. Creative methodologies for understanding a creative industry -- 6. Action learning in new creative ventures: the case of SPEED -- 7. Reconciling economic and creative performance: insights from a creative business service start-up -- 8. The emergence of the serious game industry: to play or not to play -- 9. Coping with the cutting edge: enterprise orientations and the creative challenges of start-up in the fashion design sector in New Zealand -- 10. Music to our ears: new market creation and creative influences in the popular music industry