عنوان

New challenges to international marketing /

(Number (ISBN

1848554680

(Number (ISBN

9781848554689

Number

b515041

Title Proper

New challenges to international marketing /

General Material Designation

[Book]

First Statement of Responsibility

edited by Rudolf N. Sinkovics, Pervez N. Ghauri

Place of Publication, Distribution, etc.

Bingley, U.K. :

Name of Publisher, Distributor, etc.

Emerald/Jai Press,

Date of Publication, Distribution, etc.

[2009]

Date of Publication, Distribution, etc.

©2009

Specific Material Designation and Extent of Item

xi, 418 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm

Series Title

Advances in international marketing,

Volume Designation

v. 20

ISSN of Series

1474-7979 ;

Text of Note

Includes bibliographical references

Text of Note

Pt. 1: Internationlization. Introduction/ Rudolf R. Sinkovics and Pervez N. Ghauri -- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms/ Pieter Pauwels, Paul Patterson, Ko de Ruyter and Martin Wetzels -- Factors influencing the internationalisation process of UK firms in Asia/ Kannika Leelapanyalert -- Tourism as a leverage for consumer goods firms: a case study/ Konstantinos Poulis and Mo Yamim -- Pt. II: Entrepreneurship and functional advancements. Relationships between the dimensions of international growth orientation, environmental turbulence and strategic orientations/ Sanna Sundqvist and Olli Kuivalainen -- Internationalisation and technological innovation: empirical evidence on their mutual relationship/ Diana Filipescu, Alex Rialp and Josep Rialp --

Text of Note

The role of innovative and entrepreneurial behavior in internationalization processes/ Arild Aspelund and Tage Koed Madsen -- Brand image perceptions across cultures: a study of symbolic and functional associations/ Laura Salciuviene, Pervez Ghauri, Audra Mockaitis and Claudio De Mattos -- Pt. III: Collaborative relationships. Do firms create value through international strategic alliances?/ Chia-Ling 'Eunice' Liu -- What causes break-ups? Factors driving the dissolution of marketing-oriented international joint-ventures/ Mehmet Berk Talay and M. Billur Akdeniz -- Geographic market diversification: a premium or discount in firm's value/ Z. Seyda Deligonul -- Pt. IV: Methodoogical advances. The use of partial least squares path modeling in international marketing/ Jörg Henseler, Christian Ringle and Rudolf Sinkovics -- Advancing the understanding of construct validity and cross-national comparability: illustrated by a five-country study of corporate export information usage/ Thomas Salzberger, Hartmut Holzmüller and Anne Souchon -- The dynamics of technological readiness in marketing units: why cross-cultural examination is necessary/ R. Glenn Richey, Daniel Bachrach, Michael Harvey and Hui Wang -- Methodological rigor of ordinary least squares regression studies in mainstream marketing: an assessment of research reported in the Journal of Marketing/ Z. Seyda Deligonul

0

0

Export marketing-- Research

Number

Edition

Class number

Ghauri, Pervez N.,1948-

Sinkovics, Rudolf R.,1966-

Date of Transaction

20100117162928.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y