عنوان

Linguistic auditing :

(Number (ISBN

1853592765 (pbk. : alk. paper)

(Number (ISBN

1853593281 (alk. paper)

(Number (ISBN

9781853592768 (pbk. : alk. paper)

(Number (ISBN

9781853593284 (alk. paper)

Number

b514523

Title Proper

Linguistic auditing :

General Material Designation

[Book]

Other Title Information

a guide to identifying foreign language communication needs in corporations /

First Statement of Responsibility

Nigel Reeves and Colin Wright.

Place of Publication, Distribution, etc.

Philadelphia, Pa. :

Name of Publisher, Distributor, etc.

Multilingual Matters,

Date of Publication, Distribution, etc.

c1996.

Specific Material Designation and Extent of Item

viii, 139 p. :

Other Physical Details

ill. ;

Dimensions

25 cm.

Series Title

Topics in translation ;

Volume Designation

9

Text of Note

Includes bibliographical references (p. 137-139) and index.

Text of Note

Ch. 1. Introduction to Linguistic Auditing and Overview of the Book -- Ch. 2. Initiating the Audit (Preliminary Stage) -- Ch. 3. Integrating the Audit into the Planning Process (Audit Stage 1) -- Ch. 4. Understanding the Organisation: Foreign Language Communication at the Departmental Level (Audit Stage 2) -- Ch. 5. Analysing Postholders' Foreign Language Use and Needs (Audit Stage 3) -- Ch. 6. Assessing Postholders' Foreign Language Skills: From Proficiency Assessment to the Languages Resource Inventory (Audit Stage 4) -- Ch. 7. Reporting Back (Audit Stage 5) -- Appendix 1: Linguistic Auditing Overview Chart -- Appendix 2: Preliminary Stage: Agenda Items for the First Meeting with Senior Management -- Appendix 3: Audit Stage 1: The Strategic Planning Analysis Technique (SPAT), The 'TOWS' Analysis, Problem Analysis and Solving Sequence (PASS) -- Appendix 4: Audit Stage 2: Road Maps and Overlays.

0

Text of Note

Linguistic Auditing tackles an important but overlooked dimension in the drive for quality: capability in foreign language communication, which puts the needs and sensibilities of the customer first, and eliminates loss of time, misunderstandings and bad feelings through helping to maximise staff's current language capacity and build new capability through purpose-based training and conformance at the communication level to planning objectives.

Parallel Title

Guide to identifying foreign language communication needs in corporations

Business communication.

Businesspeople-- Foreign language competency.

Corporations, Foreign-- Management.

International business enterprises-- Management.

Training needs-- Evaluation.

Class number

Book number

Reeves, Nigel,1939-

Wright, Colin,1945-

Date of Transaction

20140214081721.0

Electronic name

[Book]

Y