عنوان
پدید آورنده
موضوع
رده
HF5415.32 .N64 2009
HF5415
.
32
.
N64
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
2940373841 (pbk.)
(Number (ISBN
9782940373840 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b513376
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Consumer behaviour /
General Material Designation
[Book]
First Statement of Responsibility
Hayden Noel
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
La Vergne, TN :
Name of Publisher, Distributor, etc.
Distributed in the USA by Ingram Publisher Services,
Date of Publication, Distribution, etc.
c2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
175 p. :
Other Physical Details
col. ill ;
Dimensions
23 cm
SERIES
Series Title
Basics marketing ;
Volume Designation
01
GENERAL NOTES
Text of Note
Numbering on alternate pages
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [176])
SUMMARY OR ABSTRACT
Text of Note
This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, religion, class, age and gender in consumers' actions, this is an insightful introduction to a complex aspect of modern marketing. It also offers a detailed examination of how consumers process and interpret new stimuli using existing knowledge and how new and remembered knowledge combine to influence purchasing behavior.--[book cover]
PARALLEL TITLE PROPER
Parallel Title
Consumer behavior
TOPICAL NAME USED AS SUBJECT
Consumer behavior
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
32
Book number
.
N64
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Noel, Hayden
ORIGINATING SOURCE
Date of Transaction
20121008100347.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
