عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .A39 2011
HF5415
.
1255
.
A39
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
2940411417 (pbk.)
(Number (ISBN
9782940411412 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b513226
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Packaging the brand :
General Material Designation
[Book]
Other Title Information
the relationship between packaging design and brand identity /
First Statement of Responsibility
Gavin Ambrose, Paul Harris.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
La Vergne, Tenn. :
Name of Publisher, Distributor, etc.
Distributed in the USA & Canada by Ingram Publisher Services,
Date of Publication, Distribution, etc.
[2011]
Date of Publication, Distribution, etc.
©2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
207 pages :
Other Physical Details
illustrations (some color) ;
Dimensions
30 cm.
SERIES
Series Title
Required reading range. Course reader
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 206) and index.
SUMMARY OR ABSTRACT
Text of Note
This text explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Graphic design (Typography)
Packaging-- Design.
Trademarks-- Design.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Class number
TS195
.
4
Book number
.
A39
2011
Book number
.
A53
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ambrose, Gavin.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Harris, Paul,1971-
ORIGINATING SOURCE
Date of Transaction
20130419120735.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
