Part I. Making money with a website: Creating successful websites ; Creating effective marketing plans ; Driving traffic to a website ; Nuts and bolts of SEO ; Making money with affiliate programs ; Making money by hosting advertising ; Understanding the Google behemoth -- Part II. Cashing in with AdSense: Working with AdSense ; Making sense of AdSense -- Part III. Working with AdWords: Using AdWords ; Improving performance ; The zen of AdWords ; Advanced performance monitoring ; AdWords beyond CPC