عنوان
پدید آورنده
موضوع
رده
HM742 .M354 2012
HM742
.
M354
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1118340515 (cloth)
(Number (ISBN
9781118340516 (cloth)
Erroneous ISBN
9781118442241 (ebk)
Erroneous ISBN
9781118442289 (ebk)
Erroneous ISBN
9781118442302 (ebk)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b509952
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Renegades write the rules :
General Material Designation
[Book]
Other Title Information
how the Digital Royalty use social media to innovate /
First Statement of Responsibility
Amy Jo Martin
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
[2012]
Date of Publication, Distribution, etc.
©2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 207 pages :
Other Physical Details
illustrations ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Foreword / by Tony Hsieh -- The renegade way -- Be the media -- Show some skin -- Unmask your motives -- Get comfortable being uncomfortable -- Ask forgiveness rather than permission -- Consensus is the true authority -- There's a new ROI in town -- The act of good can be scaled -- The next chapter -- Appendix A. Digital Royalty's core values -- Appendix B. Lessons learned
0
SUMMARY OR ABSTRACT
Text of Note
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines
CORPORATE BODY NAME USED AS SUBJECT
Digital Royalty (Firm)
TOPICAL NAME USED AS SUBJECT
Digital communications-- Social aspects
Internet in public relations
Social media
DEWEY DECIMAL CLASSIFICATION
Number
659
.
20285/4678
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HM742
Book number
.
M354
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Martin, Amy Jo,1979-
ORIGINATING SOURCE
Date of Transaction
20160712083542.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
