What is this YouTube of which you speak? -- Storytelling and directing -- 99-cent film school : shooting, editing, and rendering -- Creating your very own channel -- Broadcasting yourself : user-generated content -- Rebroadcasting : commercial content -- Building your audience -- The community : where do you fit in? -- Hacking the system : how to cheat (and why you shouldn't') -- Reaching the world -- Money, money, money! -- Beyond the 'Tube -- Becoming a success story -- Closing arguments -- Interviews with other YouTube rock stars.