the digital photographer's guide to success in maternity and baby portraiture /
First Statement of Responsibility
Mimika Cooney.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Buffalo, NY :
Name of Publisher, Distributor, etc.
Amherst Media,
Date of Publication, Distribution, etc.
c2012.
GENERAL NOTES
Text of Note
"Features: understanding what women (and particularly moms-to-be) want and targeting your market efforts to reach them; capitalizing on your business's strengths and rectifying your weaknesses; establishing a personal connection with your clients; customizing your maternity, newborn, and children's portraits to meet the highest standards of quality--and exceed your clients' expectations; how to become your own advertising agency; maximizing your on-line presence with tips for search engine optimization, blogging, and social networking; branding your business for a consistent message that strikes a chord with your target demographic; generating word-of-mouth with public image displays, playdate cards, press releases, referral incentives, and more; designing a luxury customer service experience to ensure clients can't wait to return"--P. [4] of cover.
Text of Note
Includes bibliographical references (p. 155) and index.
CONTENTS NOTE
Text of Note
Introduction -- What women want -- Building your business -- Marketing 101 -- Maximizing your web site -- Marketing that works -- The operational process -- Maternity portraits -- Newborn portraits -- Portraits of toddlers and kids -- Building your love brand -- Working with charities -- Resources -- Index.