عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .G73 2012
HF5415
.
1255
.
G73
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0789748029
(Number (ISBN
9780789748027
NATIONAL BIBLIOGRAPHY NUMBER
Number
b499764
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The ad-free brand :
General Material Designation
[Book]
Other Title Information
secrets to building successful brands in a digital world /
First Statement of Responsibility
Chris Grams.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis, Ind. :
Name of Publisher, Distributor, etc.
Que Pub.,
Date of Publication, Distribution, etc.
c2012.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 284 p. :
Other Physical Details
ill. ;
Dimensions
23 cm.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 266-269) and index.
SUMMARY OR ABSTRACT
Text of Note
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget"--Back cover.
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Internet marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Book number
.
G73
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Grams, Chris
ORIGINATING SOURCE
Date of Transaction
20140331080340.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
