profiting from the convergence of sports and entertainment /
First Statement of Responsibility
David M. Carter.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Stanford, Calif. :
Name of Publisher, Distributor, etc.
Stanford Business Books,
Date of Publication, Distribution, etc.
2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 290 p.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
REPRODUCTION NOTE
Text of Note
Access may be limited to ebrary affiliated libraries.
CONTENTS NOTE
Text of Note
Television content -- Video gaming -- Athlete branding -- The Internet -- Mobile technology -- Gambling -- Sports anchored development -- Venue technology -- Corporate marketing.