عنوان
پدید آورنده
موضوع
رده
HF5825 .J46 2008
HF5825
.
J46
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0495095699 (pbk.)
(Number (ISBN
9780495095699 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b501405
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Creative strategy in advertising /
General Material Designation
[Book]
First Statement of Responsibility
Bonnie L. Drewniany, A. Jerome Jewler.
EDITION STATEMENT
Edition Statement
9th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, MA, USA :
Name of Publisher, Distributor, etc.
Thomson/Wadsworth,
Date of Publication, Distribution, etc.
c2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
332 p. :
Other Physical Details
ill. ;
Dimensions
26 cm.
GENERAL NOTES
Text of Note
Jewler's name appears first on the previous edition.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Advertising copy.
Advertising layout and typography.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5825
Book number
.
J46
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Drewniany, Bonnie L.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Jewler, A. Jerome.
ORIGINATING SOURCE
Date of Transaction
20070818134403.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
