عنوان
پدید آورنده
موضوع
رده
HF5822 .K69 1982
HF5822
.
K69
1982
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3790802697
NATIONAL BIBLIOGRAPHY NUMBER
Number
b499481
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Werbung, Steuerung des Konsumentenverhaltens /
General Material Designation
[Book]
First Statement of Responsibility
Werner Kroeber-Riel, Gundolf Meyer-Hentschel.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Würzburg :
Name of Publisher, Distributor, etc.
Physica-Verlag,
Date of Publication, Distribution, etc.
c1982.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
216 p. :
Other Physical Details
ill. ;
Dimensions
25 cm.
SERIES
Series Title
Konsum und Verhalten ;
ISSN of Series
Bd. 1
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography: p. [211]-216.
TOPICAL NAME USED AS SUBJECT
Advertising-- Psychological aspects.
Consumers.
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1/01/9
Edition
19
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5822
Book number
.
K69
1982
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kroeber-Riel, Werner.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Meyer-Hentschel, Gundolf.
ORIGINATING SOURCE
Date of Transaction
19830107000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
