عنوان
پدید آورنده
موضوع
رده
HF5418 .W47 2006
HF5418
.
W47
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3834903957 (hd.bd.)
(Number (ISBN
9783834903952 (hd.bd.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b499465
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Werbe- und Markenforschung :
General Material Designation
[Book]
Other Title Information
Meilensteine - State of the Art - Perspektiven ; Günter Schweiger zum 65. Geburtstag /
First Statement of Responsibility
herausgegeben von Andreas Strebinger/Wolfgang Mayerhofer/Helmut Kurz ; mit Beiträgen von Henry Bartel ... [et al.].
EDITION STATEMENT
Edition Statement
1. Aufl.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden :
Name of Publisher, Distributor, etc.
Gabler,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 548 p. :
Other Physical Details
ill. (some col.) ;
Dimensions
24 cm.
GENERAL NOTES
Text of Note
Bibliography of Günter Schweiger: p. 541-548.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
PERSONAL NAME USED AS SUBJECT
Schweiger, Günter.
TOPICAL NAME USED AS SUBJECT
Advertising-- Research.
Brand name products-- Research.
Marketing-- Research.
(SUBJECT CATEGORY (Provisional
HF
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5418
Book number
.
W47
2006
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kurz, Helmut.
Mayerhofer, Wolfgang.
Schweiger, Günter.
Strebinger, Andreas.
ORIGINATING SOURCE
Date of Transaction
20120711133936.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
