عنوان

The perception of quality :

(Number (ISBN

1447166272

(Number (ISBN

9781447166276

Erroneous ISBN

1447166264

Erroneous ISBN

9781447166269

Number

dltt

Title Proper

The perception of quality :

General Material Designation

[Book]

Other Title Information

mapping product and service quality to consumer perceptions /

First Statement of Responsibility

George N. Kenyon, Kabir C. Sen

Specific Material Designation and Extent of Item

1 online resource (ix, 265 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references

Text of Note

Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions

0

Text of Note

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses

International Standard Book Number

9781447166269

Consumer satisfaction.

Quality control.

Quality of products.

Engineering Design.

Quality Control, Reliability, Safety and Risk.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

TBD

Number

Number

Edition

Class number

Kenyon, George N.

Sen, Kabir C.

Ohio Library and Information Network.

Date of Transaction

20150319072152.5

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y