عنوان
پدید آورنده
موضوع
رده
HF5415 .B43 2011
HF5415
.
B43
2011
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1441970827 (electronic bk.)
(Number (ISBN
9781441970824 (electronic bk.)
Erroneous ISBN
9781441970817
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Collaboration and co-creation
General Material Designation
[Book]
Other Title Information
new platforms for marketing and innovation /
First Statement of Responsibility
Gaurav Bhalla
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Springer Science+Business Media, LLC,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiv, 205 p.) :
Other Physical Details
ill
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Collaboration and Co-creation -- A Framework for Implementation -- Listen -- Engage -- Respond Externally: Co-creation -- Respond Internally: Organizational Alignment -- Rethinking Marketing and Innovation -- Beyond the Business World
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer
Stock Number
978-1-4419-7081-7
PIECE
Title
SpringerLink
TOPICAL NAME USED AS SUBJECT
Marketing
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B43
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bhalla, Gaurav
ORIGINATING SOURCE
Date of Transaction
20120425035357.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
