عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1430244070 (pbk.)
(Number (ISBN
9781430244073 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advanced social media marketing :
General Material Designation
[Book]
Other Title Information
how to lead, launch, and manage a successful social media program /
First Statement of Responsibility
Tom Funk.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
246 pages :
Other Physical Details
illustrations ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The Business Case -- Best Practices -- The Platforms -- Advertising and Promotion -- Facebook Advertising -- Advertising on Twitter and Other Networks -- Operations -- Measuring Success -- Advanced Social Media Campaigns -- Power Up Your Platform -- Bringing it All Together -- Business Plan Example -- Task Checklist
0
SUMMARY OR ABSTRACT
Text of Note
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.
Text of Note
The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author's own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it's ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Marketing-- Management.
Social marketing.
Social media-- Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
23
PERSONAL NAME - PRIMARY RESPONSIBILITY
Funk, Tom,1965-
ORIGINATING SOURCE
Date of Transaction
20130625091327.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
