a storytelling field guide for innovators and meaning makers /
First Statement of Responsibility
David Hutchens
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource.
SERIES
Series Title
The learning fables series
GENERAL NOTES
Text of Note
Includes index
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Part I. Fundamentals -- Part II. Branching out
0
SUMMARY OR ABSTRACT
Text of Note
This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
7F21D857-967E-4248-944D-84867D6505B9
OTHER EDITION IN ANOTHER MEDIUM
Title
Circle of the 9 muses : a storytelling field guide for innovators and meaning makers.