عنوان

The handbook of market intelligence :

Erroneous ISBN

9781118923603

Erroneous ISBN

9781118923627

Number

dltt

Title Proper

The handbook of market intelligence :

General Material Designation

[Book]

Other Title Information

understand, compete and grow in global markets /

First Statement of Responsibility

Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas

Edition Statement

Second edition

Specific Material Designation and Extent of Item

1 online resource (1 volume) :

Other Physical Details

illustrations

Text of Note

Includes index

Text of Note

Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope - determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process - turning random data into meaningful insight -- Intelligence deliverables - building a high-impact market intelligence product portfolio -- Intelligence tools - collecting, storing and disseminating intelligence -- Intelligence organization - the people and resources that generate the impact -- Intelligence culture - engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Demonstrating the impact of market intelligence -- Trends in market intelligence

0

Source for Acquisition/Subscription Address

Safari Books Online

Stock Number

CL0500000579

Title

Handbook of market intelligence.

International Standard Book Number

9781118923627

Parallel Title

Understand, compete and grow in global markets

Business intelligence

Business intelligence, Case studies

Marketing research

Marketing research, Case studies

Class number

Hedin, Hans

Hirvensalo, Irmeli

Vaarnas, Markko

Ohio Library and Information Network

Date of Transaction

20150415142342 .0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y