winning strategies for news releases, press conferences and media relations /
First Statement of Responsibility
edited by Scott C. Stevenson.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (44 pages)
CONTENTS NOTE
Text of Note
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support