essential strategies for nonprofits and associations
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (49 pages)
GENERAL NOTES
Text of Note
"Edited by Scott C. Stevenson"--Running title area
CONTENTS NOTE
Text of Note
Social Networking Basics: Facebook, Twitter and LinkedIn -- Organizational Blogs and Online Diaries -- YouTube and Video Documentation -- Pulling it All Together: Social Media Strategy -- Technology to Enhance Real-World Events -- Virtual Meetings and Distance Solutions -- Enhancing E-Newsletters -- Augmenting Fundraising with Social Media -- Online Membership Services -- Specialized and Custom-Built Services -- Case Studies: Ideas Worth Considering