عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .B53 2000
HF5415
.
1265
.
B53
2000
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1136412212
(Number (ISBN
9781136412219
Erroneous ISBN
9780750647045
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Cybermarketing
General Material Designation
[Book]
Other Title Information
how to use the Internet to market your goods and services /
First Statement of Responsibility
Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Woburn, Mass. :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (1 v.) :
Other Physical Details
ill
GENERAL NOTES
Text of Note
"Published in association with the Chartered Institute of Marketing."--Title page
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Marketing with the internet -- Finding out about your world and your market -- Researching your markets on the internet -- Making your information system work -- Segmentation : establishing a niche in the global market -- Exploiting your global niche : the best marketing mix -- Promoting yourself online -- Producing your promotional meterials online -- E-commerce : selling online -- Where is all this taking us?
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000272
OTHER EDITION IN ANOTHER MEDIUM
Title
Cybermarketing.
International Standard Book Number
0750647043
TOPICAL NAME USED AS SUBJECT
Internet advertising
Internet marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
B53
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bickerton, Pauline
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bickerton, Matthew
Pardesi, Upkar
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing
Ohio Library and Information Network
ORIGINATING SOURCE
Date of Transaction
20130903134734.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
