عنوان

Excellence in advertising :

(Number (ISBN

0750644796

(Number (ISBN

9780750644792

Number

dltt

Title Proper

Excellence in advertising :

General Material Designation

[Book]

Other Title Information

the IPA guide to best practice /

First Statement of Responsibility

edited by Leslie Butterfield

Edition Statement

Second edition

Specific Material Designation and Extent of Item

xviii, 304 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm

Text of Note

Includes bibliographical references and index

Text of Note

Building successful brands / Peter Doyle -- The advertising contribution / John Bartle -- An overview of the pressures on the client / Mike Sommers -- Strategy development / Simon Clemmow -- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth -- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising / Richard Hytner -- The strategic importance of media / Andy Tilley -- Evaluating advertising / Tim Broadbent -- Total communications strategy / Tim Pile -- Is there a role for advertising as a driver of loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield

0

Advertising

Number

Edition

Class number

Book number

Butterfield, Leslie,1952-

Institute of Practitioners in Advertising

Date of Transaction

20160712064337.0

Electronic name

[Book]

Y