The Uses of Social Research -- Theory and Research -- Ethics and Social Research -- Selecting Researchable Topics and Questions -- Sampling -- Measurement -- Cross-sectional, Longitudinal, and Case Study Designs -- Experimental Research -- Questionnaires and Structured Interviews -- Qualitative Interviewing -- Observational Techniques -- Using Available Data -- Content Analysis -- Applied Social Research -- Quantitative and Qualitative Data Analysis -- Appendixes -- A. Comparing Methods -- B. Multiple Methods -- C. Writing the Research Report -- D. Checklist for Preparing a Research Proposal -- E. Random Number Table -- Glossary -- References -- Index