عنوان

The new CEO corporate leadership manual :

(Number (ISBN

0470912871

(Number (ISBN

9780470912874

Number

dltt

Title Proper

The new CEO corporate leadership manual :

General Material Designation

[Book]

Other Title Information

strategic and analytical tools for growth /

First Statement of Responsibility

Steven M. Bragg

Specific Material Designation and Extent of Item

xiii, 344 pages :

Other Physical Details

illustrations,

Dimensions

26 cm

Text of Note

Includes index

Text of Note

"The New CEO Corporate Leadership Manual is to give a new CEO a hard, quantitative view of the systems and techniques needed to run a company. It provides a recently appointed CEO with the tools that will be needed to be successful in his or her position. The book also gives relatively new CEO considerable information about the financial systems needed for a modern corporation, with particular emphasis on funds management, going public, and dealing with investors. It book shows how to select acquisition targets, price them appropriately, and successfully integrate them, as well as how to turn around failing enterprises. The tentative table of contents is: Part One: Organizational Structure (Due diligence on the organization, The CEO's place in the corporation, Organizational structures, Corporate cultures); Part Two: Corporate Strategy (Competitive analysis and corporate positioning, Product strategy, Sales and marketing strategy, Information technology strategy, Human resources strategy, Financial strategy, Tax strategy); Part Three: Management Systems (Planning systems, Milestones and feedback loops, Performance measurements, Motivational systems, Customer management, Product management, Risk management); Part Four: Finance (Working capital management, Funds management, Going public and going private, Investor relations); Part Five: Special Topics (Mergers and acquisitions, Corporate turnarounds); Appendix: new CEO checklist"--

Chief executive officers

Leadership

Management

Success in business

Number

Edition

Class number

Book number

Bragg, Steven M

Date of Transaction

20110321111445.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y