عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470824492 (hbk.)
(Number (ISBN
9780470824498 (hbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advanced brand management :
General Material Designation
[Book]
Other Title Information
managing brands in a changing world /
First Statement of Responsibility
Paul Temporal
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
John Wiley & Sons (Asia),
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 350 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
The changing roles of brand management -- Building a brand strategy -- Positioning and brand management -- Brand architecture -- Three great dilemmas: brand stretch, brand revitalization, and brand deletion -- Total communications for brand management -- Relationship management, relationship brands, and the new digital world -- "Long live the brand!": creating a brand culture -- Measuring brand success: market research and brand valuation
0
SUMMARY OR ABSTRACT
Text of Note
Those building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author's willingness to offer critical judgments of brand decisions. - David Aaker
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management
Branding (Marketing)
Marketing
PERSONAL NAME - PRIMARY RESPONSIBILITY
Temporal, Paul
ORIGINATING SOURCE
Date of Transaction
20110418124632.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
