عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470660155
(Number (ISBN
9780470660157
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The marketing century :
General Material Designation
[Book]
Other Title Information
how marketing drives business and shapes society : The Chartered Institute of Marketing /
First Statement of Responsibility
edited by Jeremy Kourdi
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex, U.K. :
Name of Publisher, Distributor, etc.
John Wiley,
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
272 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. The Chartered Institute of Marketing (CIM) is the leading international body for marketing and business development.
CORPORATE BODY NAME USED AS SUBJECT
Chartered Institute of Marketing-- History
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)-- History
Internet marketing-- History
Marketing-- History-- 20th century
Social marketing-- History
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kourdi, Jeremy
ORIGINATING SOURCE
Date of Transaction
20110909172603.1
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
