عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470487623 (pbk.)
(Number (ISBN
9780470487624 (pbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Facebook marketing for dummies /
General Material Designation
[Book]
First Statement of Responsibility
by Paul Dunay and Richard Krueger.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
c2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 294 p. :
Other Physical Details
ill. ;
Dimensions
24 cm.
SERIES
Series Title
--For dummies
GENERAL NOTES
Text of Note
Includes index.
CONTENTS NOTE
Text of Note
Pt. I. Getting Started on Facebook -- Ch. 1. Introducing Facebook Marketing -- Ch. 2. Joining the Facebook Community -- Ch. 3. Finding Your Way Around -- Pt. II. Putting Facebook to Work -- Ch. 4. Creating a Page for Your Business -- Ch. 5. Developing a Facebook Marketing Plan -- Ch. 6. Promoting Your Page -- Ch. 7. Facing Facebook Groups -- Ch. 8. Hosting Facebook Events -- Pt. III. Strategies for Advertising Success -- Ch. 9. Checking out Advertising Options and Strategies -- Ch. 10. Measuring Advertising Success - One Click at a Time -- Ch. 11. Buying and Selling within the Marketplace -- Pt. IV. Riding the Facebook Viral Wave -- Ch. 12. Dressing Up Your Facebook Page with Applications -- Ch. 13. Hosting Your Own Facebook Contest -- Ch. 14. Surveying the Crowd -- Ch. 15. Reaching out Further with Facebook Connect -- Pt. V. The Part of Tens -- Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page -- Ch. 17. Ten Business Etiquette Tips for Facebook -- Ch. 18. Ten Facebook Blogs for Business -- Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business -- Appendix A. Web Links For Facebook Marketing -- Appendix B. Protecting Your Identity in Facebook.
0
SUMMARY OR ABSTRACT
Text of Note
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
TITLE USED AS SUBJECT
Facebook (Electronic resource)
TOPICAL NAME USED AS SUBJECT
Internet advertising.
Internet marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dunay, Paul.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Krueger, Richard.
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
