edited by William D. Bygrave, and Andrew Zacharakis
EDITION STATEMENT
Edition Statement
Fourth edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 485 pages :
Other Physical Details
illustrations ;
Dimensions
27 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
The entrepreneurial process / William D. Bygrave -- Idea generation / Heidi M. Neck -- Opportunity recognition, shaping, and reshaping / Andrew Zacharakis -- Entrepreneurial marketing / Abdul Ali & Kathleen Seiders -- Business planning / Andrew Zacharakis -- Building your pro forma financial statements / Andrew Zacharakis -- Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave -- Debt and other forms of financing / Joel M. Shulman -- External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin -- Legal and tax issues / Richard Mandel -- Intellectual property / Kirk Teska & Joseph s. Iandiorio -- Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey -- Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram -- Franchising / Steve Spinelli -- Social entrepreneurship / Heidi M. Neck