عنوان
پدید آورنده
موضوع
رده
HF5415 .T727 2008
HF5415
.
T727
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470223391 (cloth)
(Number (ISBN
9780470223390 (cloth)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Differentiate or die :
General Material Designation
[Book]
Other Title Information
survival in our era of killer competition /
First Statement of Responsibility
Jack Trout, with Steve Rivkin
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
c2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 262 p. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 245-250) and index
TOPICAL NAME USED AS SUBJECT
Advertising-- Brand name products
Brand name products
Competition
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
T727
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Trout, Jack
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rivkin, Steve,1947-
ORIGINATING SOURCE
Date of Transaction
20080509000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
