عنوان
پدید آورنده
موضوع
رده
HF5415.13 .S276 2006
HF5415
.
13
.
S276
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470032723 (hbk.)
(Number (ISBN
9780470032725 (hbk.)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Scenarios in marketing :
General Material Designation
[Book]
Other Title Information
from vision to decision /
First Statement of Responsibility
edited by Gill Ringland and Laurie Young
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, NJ :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
c2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 227 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Introduction to scenario planning / Gill Ringland -- Securing future revenue / Laurie Young -- Marketing strategy and scenarios / Paul Fifield -- Scenario planning and innovation / Tim Westall -- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand portfolio strategy / David Haigh -- Marketing communication : radical or rational change? / Don E. Schultz -- Scenarios for fast moving sectors / Andrew Curry, Lloyd Burdett, and Crawford Hollingworth -- Conclusions
0
TOPICAL NAME USED AS SUBJECT
Marketing-- Management
Strategic planning
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
S276
2006
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Ringland, Gill
Young, Laurie,1955-
ORIGINATING SOURCE
Date of Transaction
20070511000000.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
