"Starring Katie Couric, Les Moonves, Simon Cowell, Dan Rather, Jeff Zucker, Teri Hatcher, Conan O'Brien, Donald Trump, and a host of other movers and shakers who changed the face of prime-time TV"--Jacket
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Includes index
CONTENTS NOTE
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Prologue: A call to a hit man -- "Beautiful girls" -- Friends and enemies -- Must-see something-else TV -- The tribe has spoken -- Reality...what a concept -- My fickle friend, the summer wind -- Supersize me -- "I've been there" -- Idol minds -- An unopened package -- Friends to the end -- Girls' shows -- "You're fired!" -- Lost causes -- I saw the news today, oh boy -- The residue of design -- A brand-new day
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SUMMARY OR ABSTRACT
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In the executive offices of the four major networks, sweeping changes are taking place and billions of dollars are at stake. Now journalist Carter goes behind the scenes, capturing portraits of the moguls and stars who make it such a cutthroat business. The networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. The fierce competition creates a pressure-cooker environment where anything can happen, and hit shows often get on the air purely by accident. Once the king of prime time, NBC plunged from first to last place in a single season. CBS, under the leadership of CEO Leslie Moonves, engineered one of the most spectacular turnarounds in television history. Lost and Desperate Housewives have brought ABC the kind of success it had only dreamed of--so why don't the executives responsible for those hits work there any more? Meanwhile, more and more people are watching outrageous, unconventional Fox.--From publisher description
TOPICAL NAME USED AS SUBJECT
Television broadcasting-- United States
Television broadcasting-- United States-- Employees