عنوان

The objects of affection :

(Number (ISBN

0230103723 (hardback)

(Number (ISBN

0230103731

(Number (ISBN

9780230103726 (hardback)

(Number (ISBN

9780230103733

Number

dltt

Title Proper

The objects of affection :

General Material Designation

[Book]

Other Title Information

semiotics and consumer culture /

First Statement of Responsibility

Arthur Asa Berger

Edition Statement

1st ed

Place of Publication, Distribution, etc.

New York :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

2010

Specific Material Designation and Extent of Item

xiii, 198 p. :

Other Physical Details

ill. ;

Dimensions

21 cm

Series Title

Semiotics and popular culture

Text of Note

Includes bibliographical references (p. [185]-190) and index

Text of Note

Part I Semiotic Theory. -- The Science of Signs -- Consumer Cultures -- Marketing Theory and Semiotics -- Part II Semiotic Applications. -- Brands and Identity: We Are Our Brands -- The Objects of Affection -- Learning Games and Activities -- Coda

0

Text of Note

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher

Text of Note

"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher

Consumer behavior

Culture-- Semiotic models

Language and culture

Material culture

Object (Aesthetics)

Semiotics-- Psychological aspects

Semiotics-- Social aspects

Class number

Book number

Berger, Arthur Asa,1933-

Electronic name

[Book]

Y