marketing, negotiating, sourcing and managing across cultures /
First Statement of Responsibility
Richard R. Gesteland
EDITION STATEMENT
Edition Statement
Third [revised] edition
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
347 pages ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 343-347)
SUMMARY OR ABSTRACT
Text of Note
This is a practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets