عنوان

Leading digital :

(Number (ISBN

1625272472 (hardback)

(Number (ISBN

9781625272478 (hardback)

Number

dltt

Title Proper

Leading digital :

General Material Designation

[Book]

Other Title Information

turning technology into business transformation /

First Statement of Responsibility

George Westerman, Didier Bonnet, Andrew McAfee

Specific Material Designation and Extent of Item

vi, 292 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm

Text of Note

Includes bibliographical references and index

Text of Note

What is digital mastery? -- Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation

0

Text of Note

"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"--

Information technology-- Management

Organizational change

Strategic planning

Number

Edition

Class number

Book number

Westerman, George,1963-

Bonnet, Didier

McAfee, Andrew

Date of Transaction

20141107075359.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y