عنوان
پدید آورنده
موضوع
رده
HF5415.1255 .B72 2012
HF5415
.
1255
.
B72
2012
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1613501714 (hbk.)
(Number (ISBN
1613501722 (ebook)
(Number (ISBN
1613501730 (print & perpetual access)
(Number (ISBN
9781613501719 (hbk.)
(Number (ISBN
9781613501726 (ebook)
(Number (ISBN
9781613501733 (print & perpetual access)
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Branding and sustainable competitive advantage :
General Material Designation
[Book]
Other Title Information
building virtual presence /
First Statement of Responsibility
Avinash Kapoor and Chinmaya Kulshretha, editors
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA :
Name of Publisher, Distributor, etc.
Business Science Reference,
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 282 p. :
Other Physical Details
ill. ;
Dimensions
30 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
SUMMARY OR ABSTRACT
Text of Note
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management
Branding (Marketing)
Product management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
Class number
HF5415
.
1255
Book number
.
B72
2012
Book number
.
B72
2012
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Kapoor, Avinash
Kulshrestha, Chinmaya,1976-
ORIGINATING SOURCE
Date of Transaction
20120504105729.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
