using the science of story to persuade, influence, inspire, and teach /
First Statement of Responsibility
Kendall Haven
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Santa Barbara, CA :
Name of Publisher, Distributor, etc.
Libraries Unlimited,
Date of Publication, Distribution, etc.
c2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 174 p. ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 167-169) and index
CONTENTS NOTE
Text of Note
Hooked on story -- Story state of mind -- Eight essential elements of story -- It was a dark and stormy night...how stories create influence -- Seven story steps : step by step
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SUMMARY OR ABSTRACT
Text of Note
"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--