how your customers have changed and what to do about it /
First Statement of Responsibility
Chip R. Bell, John R. Patterson
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco :
Name of Publisher, Distributor, etc.
Berrett-Koehler Publishers,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vii, 248 p. :
Other Physical Details
ill. ;
Dimensions
22 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 233-235) and index
CONTENTS NOTE
Text of Note
Pt. 1. The situation -- pt. 2. The resolution -- pt. 3. Suggestions for partnering with customers
0
SUMMARY OR ABSTRACT
Text of Note
Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews